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Is Rare Beauty Liquid Foundation Worth It?
The world loves Selena Gomez because she has gracefully transitioned from a Disney star to America’s sweetheart. In Hollywood, where it’s hard to know what’s real, Gomez has maintained a loyal set of celeb friends and been quite vocal about her struggles with mental health (via Harper Bazaar). When this actress came out with her own beauty line, it was different from others. She told CNN, “I view makeup as an accessory and something to be excited about. And that’s really what I want Rare Beauty to embody.”
Gomez added that she used to wear makeup in the past to feel pretty, but her line’s goal is to let people choose as much or as little makeup to feel comfortable. Founded in 2020, Rare Beauty promises to donate 1% of all sales to mental health resources in underserved communities with the hopes to raise $100 million in the next 10 years(via Fox Business). It makes you feel good to use makeup that gives back to the community. Rare Beauty Liquid Touch Weightless Foundation is among the most popular products in this makeup line (via Byrdie). This ‘liquid’ foundation feels like a serum but is highly pigmented, and you can customize the coverage. It has a very natural finish when you apply one layer, and if areas of your face require more coverage, you can do that without looking too cakey (via PopSugar).