Is Addison Rae’s Perfume Line Actually Good, Or Just An Influencer Fad?

Very few 20-something-year-olds have the chance to call Kourtney Kardashian their “bestie,” let alone just hang out with the famous Kardashian-Jenner sisters. That is Addison Rae for you. As one of the most-followed people on TikTok, she sashayed into our hearts with her adorable dance moves. People were drawn to this brunette beauty’s fun lip-sync and choreographed moves that have her dancing straight into the bank, and Forbes reported she was TikTok’s highest-earning star in 2020. She is more than just an influencer because she is an actress who starred in the Netflix movie “He’s All That” and a singer, per Seventeen.

This queen of Gen Z released her own beauty line, “Item Beauty,” with skincare and makeup products at Sephora in 2021. Rae told Byrdie, “Having ITEM now as a part of the Clean at Sephora category is just so incredible and exciting because it was really formative during that time when I was learning what I enjoy about makeup and what kind of products I like.” They are all vegan and cruelty-free, plus affordable because everything is under $30. And, the Beauty Mogul didn’t stop at that because she created the most unique line of perfumes, Addison Rae Fragrance, with three scents that may just win you over. Rae is more than a pretty face, she is one savvy businesswoman.